A carefully adjusted marketing strategy can make your brand successful.

Although the principles of developing marketing strategies remain unchanged, we have seen a significant shift towards different types of content, such as short videos, in 2022 alone. Therefore, for example, you need to start with a customer issue, conduct a SWOT analysis, track your competitors, and try to identify their weaknesses to make you stand out.

The rise and fall of new platforms are astonishing (looking at you, Mark Zuckerberg - we were shocked when you announced the so-called Meta!)

Don't forget what the global pandemic has brought us (its impact continues until now!), therefore, all businesses are experiencing digital transformation faster than ever before.

In short, your marketing strategy has worked well in the past, but today's results may not necessarily be the same.

Considering this, you need to know everything to understand how to create marketing strategies and optimize them over time.

Let's first carefully understand the exact meaning of marketing strategy.

This seems to be a fairly simple term, we don't even need to define it.

But after careful study, you will find that many practical concepts start from this simple term!

At first glance, this is a method of summarizing advertising and generating potential customers. But when you bring this concept to the real world; You will find it much more complex!