The form of marketing is changing. If we initially trusted advertising, now we trust influencers who discuss different types of products. These days, influential people are becoming increasingly popular because people trust them more than traditional marketing on TV or in magazines. They are people like you, but have a large following on social media.

It is important to remember that an influential person can have a small number of followers, but still have more influence than others who have a large number of followers. This is because the audience emphasizes the search for authentic voices that can resonate in specific markets and communities. For the millennial generation, authenticity is also very important because they are the largest market for purchasing online products and they need to seize it.

Another thing to remember is the engagement rate, according to data from the Corporate Financial Institute, which refers to the degree of interaction between user created content and followers. This means that participation can be higher or lower, depending on the number of followers and the interaction between an individual and the audience. In fact, companies looking for influencers must pay attention to the number of followers, as sometimes people with a large number of followers may be transformed into false engagement and brand promotion, while small followers may be transformed into trust and good engagement.

Micro influencers have approximately 10000 to 100000 followers, mostly consisting of fashion blogs, travel blogs, technology reviews, and lifestyle blogs. The audience sees them as experts in a specific field. Assuming you are a technology student and want to open a channel about the importance of recycling in the technology industry. You will see that your audience will be half tech enthusiasts and half environmentalists, who think this is a good idea. You will understand your audience and invest your creativity in this type of topic. Understanding both is important so that you can create targeted content.

Collaborating with micro influencers is easier because they are cheaper than celebrities or macro influencers. In addition, influencers create brand awareness in specific markets or communities. Then, when you use micro influencers, the participation rate is higher than when you use macro influencers.

According to marketers, using micro influencers in your campaigns is great because the level of interaction with their followers is higher than that with macro influencers. This proportion is as high as 85%, and it is cheaper than managing a macro influential election campaign. They create brand awareness in specific fields so that people can start paying attention to the brand.

Then there is the authenticity of the brand and influence. We must always remember that the bond between influencers and their followers is based on trust. If they believe you are worthy of their trust, they will help you build a fan base. Followers are the people who help you gain popularity, and collaborating with zero waste and technology brands will help you build an audience. It is important to always maintain authenticity, because if you lose authenticity, you will lose credibility.